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Find answers to some commonly-asked questions:
Who organises the Awards?
The Singapore Experience Awards is organised by the Singapore Tourism Board. It recognises individuals and organisations with the best products and service delivery who have contributed to a distinctive and compelling Singapore Experience.

The Awards is part of the STB's efforts to raise the Singapore tourism industry's competitiveness by motivating organisations and individuals to constantly innovate and create distinctive and compelling Singapore experiences. This is done by rewarding winners as the best in their respective fields with industry-wide and international recognition.

What are the Award categories?
There are up to 31 awards given out at this annual platform, in the categories of Special Recognition, Outstanding Contribution, Marketing and Media, Events, Experience and Customer Service.

For a full list of award categories and their relevant criteria, please click here.

Recognising the diversity and dynamism of the transforming tourism landscape, the STB has reviewed the Awards categories to ensure its long-term relevance and encourage greater participation and ownership among industry and consumer stakeholders.

The competition within each category will ensure that winners for each category represent the crème de la crème of their respective fields, enhancing the level of prestige attached to the title.

Who is eligible to participate for the Awards?
Tourism industry players and service employees who were active within the preceding calendar year of the Awards are eligible to participate (i.e. For the 2013 Awards, participants would need to have completed or executed initiatives between 1st Jan to 31st Dec 2012).

Organisations such as food and beverage providers, hotels, nightspots, retail outlets, inbound travel agents, visitor attractions, business and leisure event organisers are eligible to participate in the Awards.

How can I participate in the Awards?

Organisations can submit entries for Awards in the following categories: Events, Experience and Marketing and Media.

  • 1) Register online to obtain a password to our entry system
  • 2) Use the password and login to Download and fill in the entry form(s) that come with    each category
  • 3) Upload and submit your entry form(s)

The same applies to Business Travel & MICE industry members who would like to nominate either a partner organisation for the Best Business Event Service Experience award, or an individual for the Business Event Ambassador award.


The Singapore Experience Awards recognises top tourism industry Customer Service sector professionals in the country. We invite the public to nominate exemplary Customer Service Professionals. Help us recognise excellence by submitting an online nomination or a hard copy nomination if you have experienced top-notch customer service in any of these categories:

• Food and Beverage
• Hotel
• Nightspot
• Retail
• Tour Guiding
• Transport (Taxi)
• Visitor Attraction

How do I nominate a Customer Service Professional for an Award?
The public is invited to submit their stories/nomination of customer service individuals for the Customer Service award category during the nomination period.

Nominations may be submitted online here, and/or official nomination forms that are available at the Singapore Visitors Centres along Orchard Road; and major hotels, attractions, retail and food & beverage outlets.

Organisations are also invited to provide corporate nominations for their service staff. To download the Corporate Nomination Form, please click here

May I submit more than one entry?
Organisation Award categories:
(Events, Experience, Marketing & Media)

Yes, an organisation may submit multiple entries and nominations for various relevant categories as long as the eligibility and entry requirements are fulfilled.

For example, a hotel that submits itself for the Best Hotel Experience category may also wish to submit its in-house restaurant and its in-house bar for the Best Dining Experience and Best Nightspot Experience categories, respectively.

All fields are to be fully filled out in order for the submission to be eligible for consideration.

Individual Award categories:
(Customer Service)

Yes, you may nominate different Customer Service Professionals serving in the same category on a separate form.

Repeat or multiple nominations for the same individual, in the same category, will be counted as only one nomination.

For example, if you nominate an individual “Mr John Tan” 10 times, it would only count as a single nomination for him. However, you could nominate 10 different individuals across the Customer Service category.

All fields are to be fully filled out in order for the submission to be eligible for consideration.

What do Award recipients receive?
Winning organisations and individuals will be presented with a trophy and certificate at the Awards Presentation Ceremony. These luminaries will be recognised for being the best in their field and exemplary role models for the Singapore tourism industry.

In addition, the award-winning organisations will be provided with a mark of distinction to market and substantiate their level of expertise and professionalism in creating compelling and memorable experiences.*

*Please note that these marks of distinction are subject to change year on year.

In what formats can I submit my supporting documents?
Please package the Entry Form together with all relevant supporting documents into a compressed file for uploading. The supported formats are zip, 7z, gz, tar. Please label your folder with your Organisation Name e.g. Singapore Tourism File size should not exceed 20MB.
I have a problem submitting my form/supporting document(s). How else can I send in
my nomination?
If you have any questions or need assistance on the Singapore Experience Awards, please contact
How will I know if I have been selected as a finalist?
Shortlisted finalists will be notified via telephone and/or email.

What are the judging criteria for the Awards?
Each award has a different set of evaluating criteria. To view the list of awards and criteria, click here.

Who are the judges for the Awards?
Our judging panel comprises of local and overseas representatives from the relevant sectors of the tourism industry. They are recognised professionals in their respective fields, bringing along their expertise and experience to the judging panel’s efforts in determining the best of Singapore’s tourism industry.

The judges’ identities are kept anonymous and will only be revealed when the judging process is completed.
When and where will the Awards ceremony be held?
The Singapore Experience Awards Presentation Ceremony will be held on 21 October 2013. Details of the Awards Presentation Ceremony will be announced at a later date.

The Singapore Experience Awards is an official event of TravelRave, Asia’s most influential travel trade festival.

What happened to the Tourism Awards, Singapore Business Events Awards and
Education Awards?
Until 2008, STB organised three separate annual award events to acknowledge individuals and organisations for their outstanding contributions in the tourism industry – the Tourism Awards, Singapore Business Events Awards and Education Awards.

A review of the three awards was performed, with the aim of creating a sustainable awards platform that builds on the strengths of the existing awards, whilst allowing for the development of a stronger recognition platform that carries more value for the industry. Thus, the Singapore Experience Awards was created.

The Singapore Experience Awards encompasses hospitality, retail, dining, entertainment, attractions, BTMICE, education and healthcare – a holistic approach that underscores the STB’s strategy to strengthen the visitor experience by focusing on the experiential elements of product and service delivery.