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The Singapore Experience Awards is organised by the Singapore Tourism Board. It recognises individuals and organisations with the best products and service delivery who have contributed to a distinctive and compelling Singapore Experience.

The Awards is part of the STB's efforts to raise the Singapore tourism industry's competitiveness by motivating organisationsand individuals to constantly innovate and create distinctive and compelling Singapore experiences. This is done by rewarding winners as the best in their respective fields with industry-wide and international recognition.

There are awards across six categories, representing a wide cross section of the industry. View the list of award categories here.

Recognising the diversity and dynamism of the transforming tourism landscape, the STB has reviewed the Awards categories to ensure its long-term relevance and encourage greater participation and ownership among industry and consumer stakeholders. The competition within each category will ensure that winners for each category represent the crème de la crème of their respective fields, enhancing the level of prestige attached to the title.

The Singapore Experience Awards is organised by the Singapore Tourism Board. It recognises individuals and organisations with the best products and service delivery who have contributed to a distinctive and compelling Singapore Experience.

Tourism industry players and service employees who were active within the 2009 (1st Jan to 31st Dec) calendar year are eligible to participate in the Awards.

Organisations such as food and beverage providers, hotels, nightspots, retail outlets, inbound travel agents, visitor attractions, business and leisure event organisers are eligible to participate in the Awards.

Organisations:

Organisations:
Organisations can submit entries for Awards in the following categories: Events, Experience and Marketing and Media. If your organisation would like to participate, please register to obtain a password. You will then be able to log on and submit an entry for the company. 
 
The same applies to Business Travel & MICE industry members who would like to nominate either a partner organisation for the Best Business Event Service Experience award, or an individual for the Business Event Ambassador award. Please register to obtain a password, then log on to submit a nomination.

Individuals:

The Singapore Experience Awards recognises top tourism industry Customer Service sector professionals in the country.  We invite the public to nominate exemplary Customer Service Professionals. Help us recognise excellence by submitting an online nomination or a hard copy nomination if you have experienced top-notch customer service in any of these categories:

• Food and Beverage
• Hotel
• Nightspot
• Retail
• Tour Guiding
• Transport (Taxi)
• Visitor Attraction

The public is invited to submit nominations for awards in the Service category. Nominations may be submitted online, and official nomination forms are also available at the Singapore Visitors Centres, major hotels, attractions, retail and Food and Beverage outlets.

Organisations:

Yes, an organisation may submit multiple entries and nominations for the various categories as long as the eligibility and entry requirements are fulfilled.

For example, a hotel that submits itself for the Best Hotel Experience category may also be able to submit its in-house restaurant and its in-house bar for the Best Dining Experience and Best Nightspot Experience categories, respectively.

Individual:

Yes, you may nominate as many Customer Service Professionals as you wish, as long as each entry is a nomination for a different individual. Multiple nominations for the same individual will only be counted as one nomination.

For example, if you have nominated an individual “John Tan” 10 times, it would only count as a single nomination for him.  However, you could nominate 10 different individuals in the Service category.

Trophies will be presented to both winning organisations and individuals. More importantly, winners will be recognised for being the best in their field and an exemplary role model for the Singapore tourism industry. The Awards will value-add as:

• A useful marketing tool for the award-winning organisations to substantiate their level of expertise and professionalism
• A mark of distinction that will provide the award-winning organisations an edge over their competition
• Industry-wide endorsement and recognition that serves as a form of quality assurance that instills greater client confidence in the organisation and the industry at large
   

 

If you have any questions or need assistance on the Singapore Experience Awards, please contact the following:

• Technical queries, eg: website, online nomination forms, may be directed to singapore.experience@xm-asia.com
• Awards-related queries, eg: eligibility, nomination period,  processes etc, may be directed to stb_singaporeexperience@stb.gov.sg

Selected finalists will be contacted by telephone and/or email.

To view the list of awards and criteria, click here

Our judging panel comprises local and overseas representatives from the relevant sectors of the industry. They are recognised professionals in their respective fields and bring expertise and experience to the judging panel’s efforts in determining the best of Singapore’s tourism industry.

Judges' identity will be revealed when the judging process is completed.

Details of the Awards Ceremony will be announced at a later date.

Until 2008, STB organised three separate annual award events to acknowledge individuals and organisations for their outstanding contributions in the tourism industry – the Tourism Awards, Singapore Business Events Awards and Education Awards.

A review of the three awards was performed, with the aim of creating a sustainable awards platform that builds on the strengths of the existing awards, whilst allowing for the development of a stronger recognition platform that carries more value for the industry. Thus, the Singapore Experience Awards was created.

The Singapore Experience Awards encompasses hospitality, retail, dining, entertainment, attractions, BTMICE, education and healthcare – a holistic approach that underscores the STB’s strategy to strengthen the visitor experience by focusing on the experiential elements of product and service delivery.